The Smokehouse

The Smokehouse is a barbecue concept specialising in smokestack barbecue inspired by the deep south.

The logotype and logo mark are based on the idea of branding cattle which is a common practice in the ‘Barbecue’ states of America. It would appear on all packaging and takeaway items to reinforce this concept of ‘branding’ with a simple mark to become instantly recognisable across multiple touch points.

01. Logo.jpg
02. Logo.jpg
03. Menus.jpg
04. Menus.jpg
05. Collateral.jpg
06. Mugs.jpg
07. Cup.jpg
08. Coasters.jpg
10. Bag.jpg
12. Collateral.jpg
13. Collateral.jpg
14. Wood.jpg
16. Desktop.jpg
22. Mobile.jpg